Conspiracy? Something like that might have
been what was happening. Or maybe it was a warped corporate policy designed to
dominate the retail market. And believe me, I did my best to look into this
thing. Someone needed to investigate and this is that exciting story.
A few years back I noticed some people in
the big box store (the one we all know) wearing pajama pants. It was November
and fairly cold, not weather for that kind of garment. Most of the pj wearers
were female and they looked as if they were part of the low-income demographic
group. It didn’t seem important.
As the months passed this trend increased.
More women of all age groups were wearing pajama bottoms while shopping, mostly
in that same big box chain. I saw them in upstate New York, downstate Delaware
and just outside of Washington, D.C. The women didn’t seem well off. And now
and then I saw pajama bottom wearing men. I didn’t see this trend in Sears or
Macy’s or even Old Navy. People in Old Navy seemed to favor sweat pants.
I took an informal survey of people I know,
people across the spectrum of economic solvency. Not one person, rich or poor,
would admit to wearing sleepwear while shopping. My survey sample included
about eighty individuals. Some pre-election poll results rely on smaller
samples than that.
The trend continued to grow. I started to
see sleepwear wearers in the grocery store. One day I decided to ask a couple
individuals why they were wearing pajamas for shopping. Every one responded
that they were either going later to, or had just come from, that big store and
that they liked wearing these comfortable clothes when they shopped there. So
it seemed that shopping at one particular retail chain was driving this abhorrent
fashion trend. Why, I wondered?
I went to one of the stores and asked for
the manager. This was the conversation I secretly recorded:
Me:
Mr. ________, I wonder if you could answer a question for me?
Manager:
Okay. What is it?
Me:
Why do so many people, especially women, wear pajamas while shopping in your
store?
Manager:
Why do you ask?
Me:
Well I’m trying to find out what is driving the trend.
Manager:
Why?
Me:
Because it seems odd and I’m curious?
Manager:
Don’t you have better things to worry about?
Me:
It could be important.
Manager:
Good bye. Have a nice day.
As you can see this manager was obviously
avoiding my probing questions. So, I went about five miles down the road to
another store in this worldwide chain and asked to see the manager. She kept me
waiting for fifteen minutes before having someone escort me to her office.
Again, I recorded the conversation:
Me: Can
you tell me why so many of your customers wear sleepwear as they shop in your
store?
Manager:
Why don’t you ask them? Furthermore, why do you care?
Me:
Well it seems to be an odd fashion trend and it seems to originate with your
company. Why would that be?
Manager:
With all due respect, sir, I really don’t have time for this nonsense. Please
get out of my office. Security!
Again, an official of the company was
concealing information. I called corporate headquarters and could not get any
answers from the automated call-receiving system. And no one returned my calls
after I left detailed messages that the system asked for. Why was this company
afraid of my investigation? Was there something illegal going on?
I decided to go undercover. I went to one
of their stores, one I had never visited, and bought a nice flannel sleepwear outfit.
Normally I sleep in the nude so I had no appropriate garments in my home. The
next day I headed to the closest branch of this chain and proceeded to push a
cart through the aisles, engaging in casual conversation with other customers
attired as I was. I recorded these conversations and here are some samples.
With a large woman driving an electric scooter
cart:
Me:
Hi there. Nice pjs. You shop here often?
Woman:
Get lost ya’ freak!
With a younger, very thin, very agitated woman
pushing a cart full of electronic equipment:
Me:
Hi. You’re certainly well equipped. For video and sound, that is. Those are
very nice pajamas you’re wearing. Did you buy them here? My wife might like
some of those.
Woman:
What? What did you say? Are you some kind of pervert? Are you? Get the hell
away from me you pervert! I’m going to call the security people. Go away!
My last approach was to another young
woman of substantial size who had two small children in tow. All three of these
people were wearing sleepwear. The little ones had pjs with footie things.
Me:
Hi there. The family that wears pjs while shopping together stays together,
right? (I chuckled at my little witticism)
Woman:
Que pasa?
Me: Why
are you all wearing pajamas for shopping here?
Woman:
Que? Yo no hablo ingles. Dejanos solos, idiota!
Me: Have
a fine day.
Were all of these customers aligned with this
corporation in some kind of organized movement? Was it dangerous? I was more
determined than ever to get to the bottom of these questions. I needed to go
deeper undercover.
Online I applied for a job with the
company. I carefully avoided stores where I had spoken to the manager. That’s
easy to do since there are so many locations in this vast retail empire. Within
hours I had an interview and was hired as a store greeter. The very next day I
was given an orientation and got my special yellow vest with the asterisk on
the back. At no point in the orientation was there mention of encouraging
customers to buy, and then shop in, pajama bottoms.
On my first day I followed company
protocol and merely greeted customers and checked their receipts against items
in their bags and carts as they left the store. I accosted two people trying to
shoplift and was complimented by my immediate supervisor. The next day I began
(casually) asking other employees about the pajama trend. All denied any
knowledge of conspiracy or corporate policy. It wasn’t until the morning of the
first day of my third month on the job that I got a break. A new person was
cleaning the bathrooms near customer service. He was an older gentleman and he
told me right away that he had transferred from another store so he could be
closer to his new girlfriend. I casually
introduced a question about the sleepwear issue, which seemed to have increased
even more in the three months I had worked as a greeter.
I recorded this part of my conversation
with the new janitor.
Me:
So, do you think the company encourages people, in some way, to wear pajamas
while shopping.
Janitor:
Why sure. A couple years back the company hired a few women in each area to
wear pajamas and walk around the stores like they was shopping. I noticed they
never checked out those carts they was pushin’. And I know they was hired ‘cause
they’d come to the manager late at night and get a envelope.
Me:
I see. Are all the people wearing pajamas getting paid? And why did the company
care about this?
Janitor: Well no,
dummy, they ain’t all getting paid. People copy other people. And the big
bosses in the company came up with the idea because they think if people are
real comfortable shopping in these places then they won’t shop nowhere else.
You see? Nothin’ as comfortable as walkin’ around in pjs, right? Warm and cozy.
That’s all it is. Comfort. Now look at that woman over there walkin’ out with
two TVs. Go check her out. Do your damn job, fool.
It
seemed I had finally solved the mystery. It was just another case of corporate
greed destroying the good fashion sense of a vast part of the world’s population.
And isn’t that a sad commentary on our times.